TikTok has showcased its impact for brands with a Marketing Mix Modeling (MMM) analysis, conducted by Analytics Edge, demonstrating its sales effectiveness for confectionery conglomerate Mondelez’s Oreo brand in the Kingdom of Saudi Arabia. The Mondelez MMM highlights TikTok’s ability to deliver a higher return… Read More
Telr, an award-winning online payment gateway, has announced that it will be a Silver Sponsor at the Seamless Saudi Arabia 2023 event. The event will be held at the Riyadh Front, Saudi Arabia, on the 4th and 5th of September, an event that has long… Read More
PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is thrilled to announce their Conference and Digital Awards 2023, set to take place on Wednesday, 8th November, at the Mӧvenpick Hotel & Residences Riyadh in Riyadh,… Read More
ThePubverse, ArabyAds’ publisher monetization platform today announced that it has further strengthened its platforms by partnering with Lotame, the global technology company that makes customer data smarter, faster, and easier to use. With a shared vision for innovation and excellence, ThePubverse and Lotame have… Read More
Given the incredible scale of augmented reality (AR) creation and engagement on Snapchat, the platform has announced the introduction of Lens Creator Rewards – a new program that empowers and rewards the creativity of both aspiring and established creators. Lens Creator Rewards offers an additional opportunity for creators… Read More
Bigo Live, the leading global live streaming platform, is all set to beat the heat and bring cool vibes to its vibrant MENA community with its newest ‘Summer Vibe Campaign.’ Embracing the spirit of summer, the campaign provides an exciting experience filled with summer-themed events… Read More
The world of gaming has been supercharged in the past few years. The way digital platform users engage, create and connect through gaming has evolved remarkably. Leading the charge is TikTok, which has witnessed an extraordinary surge over the past year in gaming enthusiasts, connecting… Read More
“OPay”, a leading and rapidly growing provider of financial technology and electronic payments solutions, has announced its intention to apply for a license to establish a digital bank in Egypt with a capital of $60 million, according to the rules for licensing and registration of… Read More
Mitgo, a global IT/MarTech company, launches Mitgame, a specialised one-stop partner network and user acquisition platform for games and online gaming services that has MENA in its sights for expansion. The first six months of 2023 saw Mitgame partners help gaming projects in MENA increase… Read More
Taker has announced the launch of Dook delivery application, which enables users to order food from their favorite restaurants at the same price as in the restaurant and without any additional fees. Dook addresses the problem of rising prices for items in delivery applications by… Read More
