The global consumer electronics and whitegoods manufacturer, Hisense, has signed a collaborative partnership with worldwide popular Quick Service Restaurant, McDonald’s, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in 760 restaurants in the Kingdom of… Read More
United Arab Emirates’ largest integrated local dairy company, Al Ain Farms has appointed the masters of momentum, Audience Collective Middle East to handle the marketing strategy to support the launch its new lactose-free dairy range to the UAE market. The latest partnership further strengthens the… Read More
Snap Inc. has introduced its new slate of exclusive and experimental features for its paid subscription, Snapchat+, offering Snapchatters more than 12 exclusive features, and allowing them to truly customize their Snapchat experience. The updated Snapchat+ subscription includes features such as Custom Story Expiration which… Read More
TBWA\RAAD has been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture,… Read More
ArabyAds, the leading AdTech company in the MENA region, has acquired global influencer marketing platform indaHash. The acquisition comes close on the heels of ArabyAds’ recent $30 Million Pre Series B funding round led by AfricInvest, which the company had said would be spent on… Read More
TikTok hosted its first-ever Mental Well-being Summit in Egypt earlier this week in support of World Mental Health Day and its recently launched #EndTheStigma mental well-being campaign. Guests from across the Middle East were invited to learn more about how to safeguard their mental well-being… Read More
The Latvian nature is unique in Europe. Experts say twenty minutes’ drive outside of Riga and it feels that you are in Canada. But its’ not only this that remains mostly not known to the world but also the fact it is one of the… Read More
The first panel discussion at Riga Comm 2022’s Digital Stage was a future-looking session that tabled the challenges & solutions in a cookieless world. Moderator LeverUP’s Daria Nemchonok kicked off the discussions by how privacy & personalisation can coexist in a cookieless world. The… Read More
Following the acquisition of leading cybersecurity service provider Coordinates Middle East last month, Gulf Business Machines (GBM) has announced the launch of GBM Shield, its most comprehensive cybersecurity offering to date. With October recognized as Cybersecurity Awareness Month globally, GBM Shield was introduced to regional… Read More
TikTok MENA announced today the launch of the inaugural TikTok Creator Hub program in the UAE, unlocking exciting opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause. The new TikTok initiative aims to identify… Read More
