STARZPLAY, in association with Gulf Films, hosted guests at NOVO 7-Star at IMG Worlds of Adventure for the UAE premiere of the American biographical crime drama, House of Gucci. Guests were given the first look at the film before the official showing in the UAE.… Read More
‘White Friday’, a term first coined by Souq.com in 2014 as a mirroring of the hugely popular ‘Black Friday’ sales in Western countries, has been steadily gaining momentum in the UAE and is rapidly emerging as one of the biggest annual events in the country’s… Read More
TikTok has launched today a dedicated Transparency Center, to reinforce its commitment to accountability to its audiences. The updated Center will house the platform’s historical annual and quarterly Transparency Reports, in addition to upcoming interactive reports. The launch accompanies the latest H1 2021 Content Removal… Read More
With COVID-19 accelerating the shift to mobile and contactless experiences, 84% of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers. This according to findings from the latest research ‘State of Mobile App Strategies in the Middle East’,… Read More
Emplifi, a unified customer experience (CX) platform, today released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad spend, organic social media brand efforts, and CX trends. According to Emplifi’s most recent data, ad spend on… Read More
With the aim to transform the way Gen Z listens to and discovers new music, Snap Inc. has established a new partnership with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200 million Snapchatters engaging with augmented reality every… Read More
JGroup, a regional holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia, and the United States, today announced a strategic partnership with Xentrix Global, an international media planning and buying agency in the Middle East. JGroup has acquired… Read More
Ooredoo Group has announced a new strategic partnership with Snap Inc. that will enable the use of advanced Augmented Reality technology to enhance its customer experience. The new three-year partnership is a first-of-its-kind in the region and will see the two entities collaborate to build… Read More
TikTok, the world’s leading video platform, is designed to advance joy, connection and inspiration to millions around the world. Fostering an environment where creative expression thrives requires that the platform also prioritizes safety for the online community, and especially younger community members. In this vein,… Read More
The “Domino Effect” phenomenon is familiar to many in theory. It is simply a chain reaction and the cumulative effect produced when one event sets off a chain of similar events. On TikTok, this phenomenon can be experienced in practice: it’s called #TikTokMadeMeBuyIt. #TikTokMadeMeBuyIt is… Read More
