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Digital

TikTok And eSafe Join Forces To Safeguard Youth On The Platform

4 years ago by AM News DeskAM Tech

In line with its commitment to provide a safe platform for its young users and to improve digital literacy among parents in the region, TikTok has announced its partnership with the Emirates Safer Internet Society (eSafe). eSafe is a non-profit organization whose mission is to… Read More

TikTok Becomes The Home For Football Fans In The MENA Region This UEFA EURO 2020

4 years ago by AM News DeskDigital

As part of its partnership with the UEFA EURO 2020, TikTok today is announcing a series of features and events including TikTok Live sessions, AR Filters and Hashtag Challenges, connecting the TikTok community to the game and establishing itself as the home for football fans… Read More

upGrad Aims To Close March’22 At USD Half A Billion Revenue Run Rate

upGrad Aims To Close March’22 At USD Half A Billion Revenue Run Rate

4 years ago by AM News DeskDigital

Global edtech company upGrad in its recently held company meeting announced that it aims to close March’22 at half a Billion Dollar Revenue Run Rate. Highlighting the future of online higher education, Ronnie Screwvala, Co-founder, and Chairman firmly believes Higher Edtech is the frontrunner in… Read More

Virgin Mobile Middle East & Africa Pledge To Go Carbon Neutral

Virgin Mobile Middle East & Africa Pledge To Go Carbon Neutral

4 years ago by AM News DeskDigital

In a move to mark World Environment Day, Virgin Mobile brand customers across the region can look forward to enjoying a more environmentally friendly mobile carrier service as Virgin Mobile Middle East & Africa group announce hard-hitting sustainability targets.   As part of its ongoing… Read More

Ramadan Provides A Boost To UAE Mobile App Installs And Spending

Ramadan Provides A Boost To UAE Mobile App Installs And Spending

4 years ago by AM News DeskDigital

Recent analysis in the Middle East & Turkey, of 400+ million installs of over 4,060 mobile apps, across shopping, finance and gaming verticals, by global attribution leader AppsFlyer, has highlighted the positive impact Ramadan had on the rapidly scaling mobile app economy in the UAE.… Read More

New Tools To Combat Bullying On TikTok

4 years ago by AM News DeskDigital

TikTok launched a new way for creators to more easily manage interactions with their content. People put their hearts and souls into creating and entertaining users on TikTok, and the platform recognizes how discouraging it can feel to receive unkind comments on videos. This is… Read More

Snap Inc. Announces New Products And Partnerships At Annual Summit

Snap Inc. Announces New Products And Partnerships At Annual Summit

5 years ago by AM News DeskDigital

Snap Inc. has held its third Snap Partner Summit virtually, announcing a host of new products and partnerships across its developer, creator and augmented reality platforms. The summit kicked off with a keynote address by co-founders Evan Spiegel and Bobby Murphy, and several other team… Read More

Snapchat’s New Entertainment Platform Spotlight Arrives In The MENA

Snapchat’s New Entertainment Platform Spotlight Arrives In The MENA

5 years ago by AM News DeskDigital

With its popularity already starting to skyrocket globally, Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of approximately 75 million users in the region to now shine a light on the… Read More

Twitter Seeks Public Input On Approach To World Leaders

Twitter Seeks Public Input On Approach To World Leaders

5 years ago by AM News DeskDigital

Two years ago, Twitter explained its principles and approach to world leaders on the platform. Today, Twitter is calling for the public’s input on how it regulates world leaders on the platform with the aim to ensure those policies remain relevant in the ever evolving… Read More

Samsung Takes To Snapchat for Galaxy Note 20

Samsung Takes To Snapchat for Galaxy Note 20

5 years ago by AM News DeskDigital

Samsung Electronics Saudi Arabia has partnered with Snapchat to generate awareness and excitement around the launch of the new Galaxy Note20 smartphones. Leveraging the power of Snapchat’s portfolio of video formats, Samsung ran a variety of creative, tailored to fit the needs of each phase… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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