A large section of marketers depend on integrated marketing campaigns with the hope that the campaign mix and investment levels are optimized to realize the highest return to their expenditures. In MENA, marketers have taken time but are finally warming up to the idea of integrated… Read More
When I moved from Mumbai to Dubai and started work here, like people from across the world I had a perception of the region and its leaders because of what I had “heard”. Nothing negative, if that’s how it sounds but mostly about how leadership… Read More
There are more than 7 Billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people’s lives, mobile represents the most important screen today for end-users and it is definitely the number 1 screen for young generations, making them a… Read More
There may be the lesser evolved that still view corporate social responsibility (CSR) as something forced upon corporates or a must-do that has to be tick marked in an annual calendar. However, leaders – both from business arena and of society – in the Middle… Read More
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97, according to the Global Consumer Confidence report released by Neilsen. After a slight dip at the end of last year, when all… Read More
Empty plastic beverage bottles are seen as trash for most. That is why when this ‘trash’ can be used to light homes of thousands living in developing and under developed countries, it is an important example of creativity that delivers. This is what PepsiCo’s Liter… Read More
There is not only no shortage of content, but arguably no shortage of good content. As brands struggle to standout in a constantly flowing content stream, one challenge facing them, their agencies and other marketing and communication professionals is how to make content that will… Read More
As the attention economy gets tougher, content marketing may be one of the best weapons in a marketer’s arsenal but it also is one the biggest challenges they face. The marketer needs to not only be associated with or create compelling content but also… Read More
Economic growth and urbanisation are rapidly expanding the affluent middle class in the United Arab Emirates. New global research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries. In the United Arab Emirates, today’s affluent… Read More
Being proud of one’s roots is in again, and that is one reason why the language Arabic is regaining its cool factor. With the emergence of new tools of communications and new systems, there is an increasing demand by people in the MENA region for… Read More
