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Marketing

Deutsche Bank Takes On Board Javeed Ameen As COO, MEA

Deutsche Bank Takes On Board Javeed Ameen As COO, MEA

11 years ago by Zeba MahmudMarketing

Deutsche Bank AG has appointed Javeed Ameen as its Chief Operating Officer for the Middle East and Africa (MEA) region. Mr Ameen will be based in Dubai and report to Ashok Aram –Deutsche Bank CEO, Middle East and Africa and Karl von Rohr – Global… Read More

Muslim Travel Market Forecasted At 150 Mn By 2020

Muslim Travel Market Forecasted At 150 Mn By 2020

11 years ago by Sana MahmudMarketing

According to the “MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2015”, Middle East countries – UAE, Saudi Arabia and Qatar are amongst the top five in the Organisation of Islamic Cooperation (OIC) destinations. While UAE, Saudi Arabia and Qatar stand at 3rd, 4th, 5th position respectively,… Read More

W Motors To Soon Launch Supercar Manufacturing Facility In ME

W Motors To Soon Launch Supercar Manufacturing Facility In ME

11 years ago by Kiran KidwaiMarketing

What seems to be good news for car lovers, Lebanon based W Motors – the makers of the $3.4 million Lykan HyperSport car, which rose to fame after being featured in Fast & Furious 7 – is soon going to start the first super-car manufacturing… Read More

BECO Capital Gear Up To Create & Exit Regional Unicorns

BECO Capital Gear Up To Create & Exit Regional Unicorns

11 years ago by AM News DeskMarketing

BECO Capital, a venture capital firm focused on technology investments in the MENA region and the GCC in particular, said that over 10 local technology start-ups are expected to exit in the next three to five years, with a handful of them having the potential to… Read More

Following Expansion In Middle East, Sojern Appoints Stewart Smith As Director Of Sales

Following Expansion In Middle East, Sojern Appoints Stewart Smith As Director Of Sales

11 years ago by Sana MahmudMarketing

Sojern, travel’s data-driven performance marketing engine has announced the opening of a new office in Dubai. The decision came following the steep demand for performance marketing solutions in the Middle East along with explosive growth in its European locations. Stewart Smith has been appointed as… Read More

WFA Research Identifies Seven Deadly Sins Of Bad Marketing

WFA Research Identifies Seven Deadly Sins Of Bad Marketing

11 years ago by Kiran KidwaiDigital

A new research conducted by social media agency, We Are Social, has identified seven key ways about brand marketing that is most likely to annoy consumers. The research conducted for the World Federation of Advertisers with a detailed analysis of English language Twitter comments about ads… Read More

WFA Global Marketer Week to be held in Kuala Lumpur in 2016

WFA Global Marketer Week to be held in Kuala Lumpur in 2016

11 years ago by AM News DeskAdvertising

The World Federation of Advertisers (WFA) annual event ‘The Global Marketer Week’ will return to Asia Pacific for the third time in five years. The event will be held in Kuala Lumpur in 2016 in collaboration with the Malaysian Advertisers Association (MAA). This represents the… Read More

Driss Elougmani to lead Dell’s Newly Created META Business Region

Driss Elougmani to lead Dell’s Newly Created META Business Region

11 years ago by Sana MahmudMarketing

Dell has combined its business in the Middle East, Turkey and Africa to create one new business region: META (Middle East, Turkey and Africa). It has also appointed Driss Elougmani to lead the business in the region. In bringing together the people of these regions… Read More

Etisalat, Ericsson Partner For Radio Dot System In Egypt

Etisalat, Ericsson Partner For Radio Dot System In Egypt

11 years ago by Zeba MahmudMarketing

Very soon, indoor data coverage will become easier for Etisalat consumers in Egypt. The telecom company has partnered with Ericsson to deploy the latter’s Radio Dot System in the region. Being the first-of-its-kind implementation in Egypt, the system provides data traffic solution in Egypt. Ericsson… Read More

Global brands Need To Work Harder For African Consumers: WFA

Global brands Need To Work Harder For African Consumers: WFA

11 years ago by Zeba MahmudMarketing

The World Federation of Advertisers (WFA) along with MiIllward Brown has released a new research into the state of marketing expertise and opportunity amongst client-side marketers across Africa. The results are based on 82 responses from marketers working for well-known local and global brands at… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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