New research published today from Boston Consulting Group (BCG) shows that while 94 percent of companies have big aspirations to deliver substantial and rapid impact from digital transformation, and companies plan to increase investment in digital transformation in spite of global economic headwinds, the majority… Read More
The holiday cheer has spread across Riverland™ Dubai! Thousands of visitors embarked on a festive journey as they were greeted with spectacular performances by traditional European dancers and a joyful parade with Santa and friends. Guests also joined the magnificent carollers and buskers by the… Read More
Always at the forefront of cutting-edge football, adidas is accompanying customers and football fans throughout the FIFA World Cup™ 2022. To bring its ‘Family Reunion’ narrative to life on the ground in Qatar, the brand launched ‘The Family Reunion Show’, a real-time talk show… Read More
Today, adidas reveals Al Hilm – the Official Match Ball for the semifinals and final of the FIFA World Cup Qatar 2022™. Al Hilm, which translates as “The Dream” in Arabic, follows on from the Official Match Ball of the group stages, Al Rihla, which… Read More
Hisense, the global electronics and whitegoods manufacturer collaborates with BudX FIFA Fan FestivalTM brought to you by AB InBev and its flagship brand Budweiser to participate in an unmissable experience for football fans in Dubai for FIFA World Cup Qatar 2022TM. The Official BudX FIFA… Read More
This year the Dubai Fitness Challenge (DFC) 2022 was bigger and better than ever and saw a record number of over 2.2 million residents taking part in the wide array of free fitness activities between 29-Oct – 27 Nov 2022. For the fourth consecutive year,… Read More
Etisalat UAE, branded as etisalat e&’s all-in-one free voice and video call app ‘GoChat Messenger’ exceeded 3.5 million global downloads due to its hassle-free experience to easily make and receive voice and video calls, chat with friends and family, transfer money to their families, pay… Read More
This week, diplomats at the United Arab Emirates (UAE) Embassy in Washington, DC gathered with American partners and friends to celebrate the UAE’s 51st National Day. The event honored the nation’s remarkable progress since its founding in 1971. Hosted in the Robert and Arlene Kogod… Read More
The UAE is a melting pot of different people, cultures and ideas. For this reason, du, from Emirates Integrated Telecommunications Company (EITC), has joined the Emirati community in unison #ThroughTheEyesOfTheEmirates to celebrate the 51st anniversary of the UAE on its National Day. Under its National… Read More
Motad, a Dubai-based creative and digital marketing agency, was chosen for Qualiko’s marketing campaign. The Ukraine-based brand Qualiko is well-known for its premium quality frozen chicken in over 80 countries. It operates in a quality-conscious market; thus, the brand required a clutter-breaking campaign in the… Read More
