Publicis Groupe has appointed Nadim Ghrayeb as Business Lead for Studio M, a part of Leo Burnett and the bespoke agency solution designed for McDonald’s GCC. Created with a start-up mindset, Studio M consolidates the Groupe’s capabilities into a seamless offering delivering end-to-end solutions for… Read More
India’s leading bottled mineral water brand, Bisleri International, sets up its first overseas operations in UAE. The brand has partnered with the established and well-known Gulf company – Nasser Abdulla Lootah Group. The manufacturing and bottling will be under the flagship of Emirates Drinking Water,… Read More
Gaming enthusiasts are discovering the joy of playing on Samsung TVs at the new Game Space video gaming lounge at Dubai International (DXB). Samsung Gulf Electronics has partnered with Game Space to equip the one-of-a-kind lounge with 15 Neo QLED 4K Smart TVs, providing an… Read More
Acorn Strategy, a strategy-led integrated marketing, public relations, and digital agency, has annonced that they have won the Canon Middle East account. A press release by Acorn Strategy said, “This win reflects our passion for creating breakthrough communications and our effectiveness in delivering the highest… Read More
Wipro Consumer Care and Lighting, one of the fastest-growing FMCG companies in India, has announced a definitive agreement with Nirapara, a popular traditional food brand. This announcement comes after Wipro’s earlier statement of its foray into the food business in India and international markets. The company aims… Read More
Emirates Refreshments Company (ERC), the Dubai Financial Market-listed beverage company and WOW HYDRATE, the global sports drink brand, have signed a major long-term partnership to produce a range of sports and fitness hydration products in the UAE. The joint venture between ERC and WOW HYDRATE… Read More
Etisalat UAE, branded as etisalat by e&, today announced successful deployment and testing of 5G Portable Private Network MEC (Multi-access Edge Computing) functionality as part of a collaboration with global ICT leader Huawei Technologies. This successful showcase is part of Stand-Alone 5G and MEC commercialisation… Read More
The Retail Leaders Circle is convening its 9th MENA Summit in Riyadh, as regional consumer habits adapt to historic levels of inflation. The highly anticipated annual event is the foremost strategic platform for the retail industry. It brings together regional and global decision-makers to discuss… Read More
ArabyAds announced that it has further strengthened its leadership team with yet another key appointment of Imad Sarrouf, a seasoned ad-tech & digital media executive as CEO of ThePubverse – ArabyAds’ publisher monetization platform. Imad brings with him close to two decades of experience and… Read More
Ostaz, the online private tutoring platform in the Middle East and North Africa (MENA) region, has partnered with Aldar Education, the leading education group in Abu Dhabi, to bring tutoring services and after-school support to almost 35,000 students in the UAE capital. The partnership between… Read More
