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Marketing

Qualiko Ropes In Motad To Launch A New Marketing Campaign!

3 years ago by Sana MahmudMarketing

Motad, a Dubai-based creative and digital marketing agency, was chosen for Qualiko’s marketing campaign. The Ukraine-based brand Qualiko is well-known for its premium quality frozen chicken in over 80 countries. It operates in a quality-conscious market; thus, the brand required a clutter-breaking campaign in the… Read More

etisalat By e& Launches Hello Business Pitch 3 Competition For The Startup Community

3 years ago by Sana MahmudMarketing

Etisalat UAE, branded etisalat by e& today announced that it is inviting ideators and start-ups to pitch their next big business idea at the third edition of the ‘Hello Business Pitch’ competition, providing an innovative platform to support the growing entrepreneurial ecosystem in the country.… Read More

Uber Appoints New General Manager To Lead The Business Across The UAE And Levant

Uber Appoints New General Manager To Lead The Business Across The UAE And Levant

3 years ago by Zeba MahmudAdvertising

Uber has announced the appointment of Pia El Hachem as the General Manager at Uber across the UAE, Jordan, and Lebanon. In her new role, Pia will be leading Uber’s strategy, operations, policy, and business development, while overseeing the company’s end-to-end business. Pia has been… Read More

Hisense Begins Its FIFA World Cup 2022™ Campaign “Perfect Match Tour” With Football Legend Kaká

3 years ago by Sana MahmudAM Tech

As the final countdown starts for the FIFA World Cup Qatar 2022™, Hisense has partnered with Brazilian football legend Kaká to launch the “Perfect Match Tour” campaign in Dubai and Qatar, with a vision to engage and excite global football fans and to build Hisense’s… Read More

Abu Dhabi Chamber Hosts A Seminar To Support SMEs Grow Their E-Commerce Business

3 years ago by Zeba MahmudMarketing

In collaboration with the Abu Dhabi Department of Economic Development – Abu Dhabi (ADDED), Khalifa Fund for Enterprise Development, and ebay, the Abu Dhabi Chamber of Commerce and Industry (ADCCI) held an awareness seminar titled “Grow your Business Globally with ebay” to support entrepreneurs and… Read More

Lay’s Produces Captivating First-Of-Its-Kind Football Film Starring Saudi Arabia’s Finest Football Stars

3 years ago by Sana MahmudMarketing

Lay’s® — one of the marquee brands from PepsiCo — has unveiled an action-packed football film that captures the passion and magic of Saudi football. Brought to life by some of the Kingdom’s most gifted and celebrated stars, the adrenaline-pumping film marks an exciting first… Read More

McDonald’s UAE Engages Consumers’ Excitement For FIFA World Cup™ With ‘All Fans Menu’

3 years ago by Sana MahmudMarketing

McDonald’s is taking its role as an Official Sponsor of the FIFA World Cup™ with the launch of its limited-edition “All Fans Menu” in the UAE, featuring five special new menu items to celebrate the nation’s love for football with tasty new additions. Each dish… Read More

Saudi Travel Platform Almatar Partners With Snap To Reward Fans At FIFA World Cup

3 years ago by Sana MahmudAdvertising

almatar, a Saudi-based online travel agency, has partnered with Snap to engage with and reward football fans during the FIFA World Cup 2022. almatar will leverage Snap’s AR technology to engage with fans through a number of AR lenses. Aiming to support the Kingdom of… Read More

CNN Business Arabic Showcases Its Platform At Global Media Congress 2022

3 years ago by Zeba MahmudAdvertising

CNN Business Arabic, set to be the most comprehensive source of business, finance and economic news in Arabic in the world, displayed its specialized business news platform at the Global Media Congress in Abu Dhabi, held between 15-17 November 2022. Set to launch by the… Read More

Dentsu MENA Partners With Sacred Groves To Turn e-waste Into Flourishing Forests

3 years ago by Sana MahmudAdvertising

Last year dentsu international became one of the first companies in the world to have its Net Zero target validated by the globally recognised Sciences Based Targets initiative against the Net-Zero Standard, as they transition to a low carbon future and seek to reduce the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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