Cricket legend Wasim Akram has taken on the role of global brand ambassador for The Health Bank (THB) to help raise awareness of diabetes management and the importance of early screening for the disease. Worldwide there is an alarming increase of Type 2 diabetes. It… Read More
L’Oréal Middle East has selected Accenture (NYSE: ACN) to help the beauty group across the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a more authentic and human-centered consumer experience across its brands. Accenture Interactive will leverage its expertise in data-driven marketing… Read More
Danube Properties’ latest project, the Dh475 million Skyz provides an ideal investment opportunity for investors who want to benefit from the current low price and a higher premium in two years’ time when prices appreciate to a high level. The company expects greater investor interest… Read More
LG Electronics (LG) has announced the launch of LG One:Quick in the Middle East and Africa, a display solution so revolutionary that its arrival brings with it a whole new category. Developed in response to the new ways people work, LG One:Quick has the potential… Read More
Canon introduces the PowerShot PX, a small, smart and friendly camera, which automatically captures high-quality 11.7MP images and 60p Full HD video. Part of Canon’s continued commitment to redefining imaging technology, the PowerShot PX’s smart features such as automatic capture of still imagery and video… Read More
Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Central Asia, has announced its collaboration with Yandex, one of the largest IT companies in Europe, and the co-winner of Dubai World Challenge for Self-Driving Transport, to… Read More
Emirates has signed a contract with UAE-based Falcon Aircraft Recycling on a pioneering initiative, where its first retired A380 aircraft will be upcycled and recycled, dramatically reducing the environmental impact of the deconstruction process and drastically reducing landfill waste. The extensive materials recovery and repurposing… Read More
STARZPLAY, MENA region’s leading subscription video on demand (SVOD) service, has signed a deal with STAR TV network to feature six of their popular entertainment channels on the platform. With this deal, STARZPLAY will foray into the South Asian entertainment segment with plans to further… Read More
Mobile apps are rapidly becoming the primary interface between UAE brands and consumers. While this trend has been ongoing for some time, it has undoubtedly been accelerated by the recent pandemic. And with the UAE boasting some of the highest smartphone penetration figures in the… Read More
As the players, officials and millions of fans across the globe eagerly await the mega event, ICC and Dettol have joined forces to ensure world-class protection across the venues, with the power-brand announced as the T20 World Cup’s Official Hygiene Partner. The ICC WC T20… Read More
