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Visa Partners With Starbucks, Hardee’s To Push Apple Pay

Visa Partners With Starbucks, Hardee’s To Push Apple Pay

6 years ago by Asma WangdeDigital

Visa has partnered with Starbucks and Hardee’s to accelerate the use and adoption of Apple Pay in KSA and UAE. With Apple Pay, Visa cardholders and iPhone users can make instant payments using their phone via app or on web. As part of this partnership,… Read More

Advancing Women Still Not Priority For Companies: IBM

Advancing Women Still Not Priority For Companies: IBM

6 years ago by Sana MahmudAdvertising

Leadership gender gap in the global workplace continues to persist because organizations have yet to make advancing women a formal business priority. This was stated in the IBM study ‘Women, Leadership, and the Priority Paradox’ The global study, conducted by IBM Institute for Business Value… Read More

10 Qs To Pui-Chi Li On Marketing In Tech & MEA Women Leaders

10 Qs To Pui-Chi Li On Marketing In Tech & MEA Women Leaders

6 years ago by Zeba MahmudMarketing

The Middle East & Africa (MEA) is among one of the most important regions in Xerox’ global scheme of things. “Especially the GCC”, as per Pui-Chi Li, the head of marketing for MEA. In a conversation with Arabian Marketer, she reminds the Gulf is recognized… Read More

Rana Nawas On The Why & How Of Gender Parity

Rana Nawas On The Why & How Of Gender Parity

6 years ago by Zeba MahmudAdvertising

“There are more CEOs named John or David globally, than all women CEOs in the world put together”. If this data point from Rana Nawas was not an alarming reality, it would be a bad joke. Yet another number she quotes is from the World… Read More

M&E Soars To Top Three In UAE’s Most ‘Intimate’ Industries

M&E Soars To Top Three In UAE’s Most ‘Intimate’ Industries

6 years ago by Zeba MahmudAdvertising

The media and entertainment (M&E) industry in the UAE is evidently doing the right things to tap on consumer’s emotions. According to the largest study of brands based on emotions, the sector saw an unprecedented rise to the top three among 15 industries researched in… Read More

Nestlé Middle East Nearly Doubles Women In Management

Nestlé Middle East Nearly Doubles Women In Management

6 years ago by Zeba MahmudMarketing

The number of women in management at Nestlé Middle East has risen to 30 percent from 16 percent back in 2011, as the company continues to move forward with its commitment to Enhance Gender Balance at all its offices around the region, through annual increases… Read More

WhatsApp Tops 2019 Women’s Choice Rankings In Egypt

WhatsApp Tops 2019 Women’s Choice Rankings In Egypt

6 years ago by Sana MahmudDigital

WhatsApp has replaced Facebook as the top ranked brand in the YouGov BrandIndex 2019 Women’s Choice Rankings in Egypt. Facebook, which had been the number one brand since the inception of these rankings in 2017, has slipped down to fifth place. The rankings were compiled… Read More

United Arab Bank Appoints Chief Executive Officer

United Arab Bank Appoints Chief Executive Officer

6 years ago by Asma WangdeMarketing

United Arab Bank (UAB) has appointed Ahmad Mohammad Abu Eideh as its Chief Executive Officer, effective March 10, 2019. This appointment comes as part of the bank’s efforts to develop its services and provide more benefits to its customers, as well as achieving sustainable revenue… Read More

Etisalat In Brand Finance’s Most Valuable Telecoms Brands

Etisalat In Brand Finance’s Most Valuable Telecoms Brands

6 years ago by Kiran KidwaiMarketing

Etisalat received ‘The Most Valuable Telecoms Brand’ in Middle East and North Africa (MENA) region by Brand Finance at Mobile World Congress as a recognition for the company’s increase in brand value to USD 8.3 billion-higher than any other telecom brand in the MENA region… Read More

Worst Over In Saudi’s Smartphone Market: IDC

Worst Over In Saudi’s Smartphone Market: IDC

6 years ago by Zeba MahmudMarketing

The Saudi market’s performance was broadly in line with the overall trend of the wider Gulf Cooperation Council (GCC) region

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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