With multiple sources for a consumer to browse through on mobile or laptop, one of the biggest challenges that brands face is attracting and retaining consumer attention. With just a flick of a finger, consumers can run through pages and swipe ahead and it is… Read More
There are 130 entries competing for the Radio Lynx in 2015, in comparison to 136 entries in 2014. This year, the category is seeing a bit of equal competition between three agencies – J. Walter Thompson, Leo Burnett, Saatchi & Saatchi, which have all secured four… Read More
Print Lynx has seen a slight drop in number of entries this year. In comparison to the 226 pieces of working competing last year, this year only 200 entries are in the category. Leo Burnett dominates the Print Lynx shortlist with 14 entries. Y&R Dubai… Read More
As part of its latest portfolio of news programs, Sky News Arabia has rolled out a new program ‘Newsroom’, which started broadcasting from March 1, 2015. With the launch of the new show, the channel’s aims at presenting its on-going vision and offer regional audiences… Read More
ZEE Middle East launches ‘&TV’ a new premium differentiated content Hindi entertainment channel Indian television, media and entertainment conglomerate, ZEE Entertainment has launched a new premium Hindi content channel &TV, a second Hindi entertainment channel for viewers in the Middle East. The channel will be… Read More
The Saudi Film festival is soon going to begin its second edition on February 20 at Dammam in the Kingdom of Saudi Arabia (KSA). Eighty films are likely to be projected during this festival; the organizing committee is in the process of finalizing on the films.… Read More
Expanding in the Gulf region, Newsweek LLC, a global newsweekly publication, has entered into a licensing partnership with ARY Digital Network to publish Newsweek Middle East, a localized newsweekly magazine that will be printed in English and Arabic. “Newsweek represents high quality journalism, and there… Read More
104.8 Channel 4 FM has launched a new breakfast show for its listeners called ‘Mornings with Marwan & Eve.’ As the name suggests, the show will be hosted by Marwan Al Awadi and Eve Jaso. Mr Al Awadi is a well known UAE based media… Read More
As the week comes to a close, various subjects featured in MENA audiences discussion list — from football player Cristiano Ronaldo to the Golden Globe Awards to #UAECompassion. If the week once again highlighted the Arab consumers passion for football on the one hand, on the other hand, it was about… Read More
C Squared, organizer of Festival of Media (FOM) in various markets in addition to the global edition, is bringing the media focussed platform to the MENA region. The company has partnered with Dubai based Mediaquest to launch FOM in Dubai. The event will also bring the internationally… Read More
