A recent Hotwire research challenges the traditional marketing assumptions as decision makers reveal what influences them. According to the findings of a joint report from Active’s international network Hotwire and Vanson Bourne, one in four (24 percent) decision makers say Facebook is their preferred social channel… Read More
Dubai Parks and Resorts has appointed SOCIALEYEZ as its social media agency. The integrated theme park destination is scheduled to open in October this year. SOCIALEYEZ will manage all the social media activities, monitoring and listening, and content creation for the overall destination as well… Read More
MBC Group (Middle East Broadcasting Center) and NPAW (Nice People At Work), a technology player in business intelligence and analytics for the online video industry have partnered to provide real-time actionable data that allows MBC’s VOD service, SHAHID, to deliver optimal premium video streaming experience… Read More
Continuing its growth in the North, West and Central Africa region, satellite operator, SES, has increased its technical reach in the Ghana to two million TV homes. This signifies an increase of over 18 percent TV homes in Ghana compared to 2014, which brings SES’… Read More
The year had begun with the news of broadcaster Al Jazeera cutting down nearly 500 jobs. Later, there was news of print industry, in particular newspapers, suffering in Lebanon leading to near closure to one of its oldest players. Yahoo shutting down its Middle East… Read More
Icflix and media player box manufacturer, WeTek have entered into a partnership agreement that will see Android-based WeTek media player boxes come pre-installed with the Icflix app. The partnership will offer viewing flexibility to consumers via their television sets along with a gift voucher with… Read More
Mukund Cairae, who has been successfully managing the MENAPT business as CEO of Zee Entertainment, would now also take on additional responsibility for the Asia Pacific region. During his tenure, the network saw the launch of Zee Aflam and Zee Alwan, the network’s free-to-air channels… Read More
With the growing demand for tailored content and the lack of a dedicated kids platform that caters to the large South Asian demographic in the Middle East, Turner, a division of Time Warner and parent company of Cartoon Network Arabic, has launched its fourth flagship… Read More
OSN has appointed Emad Morcos as its Chief Content Officer, a newly created organizational role. Mr Morcos will be responsible for driving OSN’s consolidated content strategy and is also mandated with the acquisition of programming rights across all OSN platforms. With over 24 years of broadcast… Read More
The Doha-based media content and publishing firm Firefly Communications promoted Miles Masterson from Managing Editor to Executive Editor. In his new role, Mr Masterson will oversee the production and product development of business and current affairs magazine The Edge, B2B publication Qatar Construction News and… Read More
