Twitter is continuing to build on its ‘Live’ proposition. The intention was made clear in its recent earning report where Twitter CEO Jack Dorsey had said that the one word to describe Twitter is Live. To spread the thought in MENA, Twitter had first announced… Read More
Quest Arabia hit the right chord with social Media when it tweeted the name of its latest show while skydiving from 13,000 feet at over 200 km/hr. The high velocity tweet from Skydive Dubai was an interesting way to target audience for the show, ‘Nabd… Read More
Ipsos has been awarded the online and digital business of Mediaquest to begin this month. The newly signed agreement entails that Mediaquest shall work exclusively with Ipsos, as data providers and market research analysts covering numerous areas. This includes online audience measurement, a hybrid approach… Read More
Capgemini has kicked-off a series of videos, telling inspiring stories about innovation. The videos, created by Publicis & Turner Commercial Productions, CNN International Commercial’s in-house creative division, are aired on the channel with the objective of engaging CNN’s global audience through its property ‘Innovators Race’… Read More
With the help of some of Qatar’s best-loved celebrities, Ooredoo has replaced its home entertainment offer, Mozaic TV, with Ooredoo TV. The new multiscreen service has been designed as an evolution in home entertainment services, combining apps, on-demand and live television in one easy-to-use box. Ooredoo TV service will… Read More
In continuation with its development strategy, OSN has teamed up with Gulf Film, a distributor of major studio productions and independent movies. The two have signed a six-year exclusive partnership through 2021 for premium film content. The partnership is underlined by OSN’s acquisition of the entire… Read More
beIN, a Pay TV and entertainment platform in MENA, has added six channels from Discovery Communications to its bouquet. The channels include Animal Planet, DMAX, DTX (Discovery Turbo Xtra), Discovery Kids, Discovery Life Channel and Fatafeat. beIN will be the exclusive platform for five of… Read More
Dubai-based Orient TV is celebrating its seventh anniversary with expansion into newer markets in the region. The media company inaugurated a six-story studio and bureau in Istanbul. Orient TV also embarked on a multimedia branding campaign at the occasion. As part of the new branding campaign,… Read More
Largest shopping and entertainment extravaganza in the Middle East, the Dubai Shopping Festival (DSF), celebrated its 21st anniversary this year. DSF commenced from January 1, under the tagline ‘Unwrap The Exceptional’. It had already acquired more than 2550 mentions on social media in the UAE… Read More
Abu Dhabi Media’s first free-to-air Arabic documentary channel, National Geographic Abu Dhabi, has embarked on a local and regional campaign to showcase the diverse fabrics of local and Arab society. The initiative ‘Real-Life Stories from our World’ aims to entrench the channel’s ties to the… Read More
