Video, Viewability & Virality

Why is everyone talking about online video? Simple. More people are watching videos on smartphones. Ad spends on cross-device online video campaigns are growing. All kinds of videos are being watched. Online video is already a naturally engaging format and in the connected age, ‘sugar… Read More

Truth Hunting In A Brave New World

I’ve had the pleasure of co-presenting a summary of ‘The Truth About Global Brands’ study at Dubai Lynx 2015 representing McCann Worldgroup, McCann Truth Central and FP7/MENA accompanying our Global Chief Strategy Officer, Suzanne Powers. This was a substantial piece of research conducted via an… Read More