Cicero & Bernay Public Relations (C&B) has launched the ‘See & Be’ program to offer a full suite of strategic influencer communication services. ‘See & Be’ offers influencer communication campaigns. The program focuses on achieving measurable results by identifying the ideal match between influencers and client objectives, tracking campaign outcomes, and bringing insider knowledge of the influencer world to every strategy.
The program follows the introduction of C&B’s dedicated engagement and activation division a year ago, and is overseen by Jamal H. Iqbal, Director, Brand Outreach at C&B, and a team that includes Lyn Jawharji as Lead – Influencer Liaison. By integrating influencer engagement into the agency’s offerings and incorporating it into communication campaigns, ‘See & Be’ harnesses the potential of influencer marketing.
“See & Be is aimed at streamlining the disjoint between influencer program leaders and implementers. While influencers and their social media offer optimized channels for delivery, content still rules, and campaigns must be charted keeping in mind granular accountability at every stage. Our team is fresh, creative and ahead of the curve, and we are confident that this program will bring tremendous measurable value to our clients,” Mr Iqbal commented.
The impact of influencer communication in this part of the world is augmented by the power of Arab influencers, who can maximize exposure on a grand scale as they hold sway over all of the Middle East & North Africa (MENA) region including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, Lebanon, Jordan, the UAE and beyond to Turkey.
In this context, Dubai has become a particular hub for the world’s influencers, courtesy the backing from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who is a champion of Arab influencers and calls Dubai their ‘second home’.
His Highness also appeared at the Arab Social Media Summit 2016 and launched the Arab Social Media Club this year to encourage development, progress and creativity among social media influencers in the Arab world.
“As consumers increasingly desire personalized dialogue with brands and companies, ‘See & Be’ offers a new way for clients to heighten brand awareness, enhance product placement, enrich their fan base, boost sales, build trust and ultimately engage audiences on a more meaningful level than ever before. That’s not all, our team also works directly with micro and macro influencers in order to help them gain the right brand for their portfolios.” added Mr Iqbal.
The agency has already launched influencer marketing campaigns for clients including Deliveroo.
“See & Be has been the perfect partner for one of Deliveroo’s recent influencer collaborations. They made a key recommendation that was perfectly on brand and delivered an innovative Instagram campaign which communicated our messages in a fun and highly engaging way. The reach was outstanding, significantly raising our exposure among our target audience,” commented Rachael Anderson, Head of Consumer Comms at APAC & Middle East, Deliveroo.
Commenting on the Deliveroo campaign, Regional Influencer, Max of Arabia said, “It was a pleasure to work with the ‘See & Be’ team, as they ensured that the partnership was a natural fit with a brand I already know and love, and also gave me the creative freedom to express myself in a way that is true to who I am and resonated extremely well with my audience. It is well thought out campaigns like this that are really a win-win for everyone involved.”
