Shortly before the official registration deadline, the global business and innovation platform of the digital economy, dmexco 2016, is setting new benchmarks. For the first time, dmexco will welcome more than 950 exhibitors from different countries and from the most important agency networks and brands of the worldwide ‘digiconomy’.
The event’s motto “Digital is everything — not everything is digital” will bring all the significant brands and leading companies of the global digiconomy on board in 2016. Once again, the exhibitors will include all the important agency networks, which will represent multi-billion global media budgets at dmexco. GroupM/WPP, Dentsu Aegis, Havas, IPG Mediabrands, and Omnicom Media Group, among others, will take part in the event.
Top players from all segments of the global digiconomy and international big players from the segment of data-driven marketing will be increasingly counting on dmexco 2016. The companies in this group include Adobe, SAP, Oracle, and Salesforce. In addition, dmexco will be attended by a greatly increased number of companies from the digital commerce sector and the broadcasting and video segment.
International shopping giants such as Amazon, eBay, and Rakuten as well as national ecommerce market leaders such as Payback, Otto Group and Zalando will all be gathering in Cologne. Also exhibiting will be the most important providers from the TV and video segment, such as RTL, Sky, Discovery, Eurosport, DMAX, TLC, Pro7/Sat1, Tremor Video, Teads, TV Smiles, StickyAdsTV, and Samba TV.
The world’s biggest search engines will also be coming to Cologne. In addition to the market leader Google, companies such as Yandex from Russia will also be represented at dmexco. The new exhibitors that will be welcomed at dmexco 2016 include companies such as Ironsrc (Israel), Swiss Post (Switzerland), Ve Interactive (UK), Vice (USA), and xAd (UK).
dmexco 2016: International demand is bigger than ever
As a result of a 10 percent increase in exhibitors compared to the same point last year, the exhibition space occupied by dmexco at the Cologne trade fair complex will be expanded more than 20 percent in 2016. This year’s dmexco team expects the exhibitors to occupy a total of more than 90,000 square meters in four completely filled halls. An additional fifth hall will be used exclusively for a new independent seminar area and a food court. More than 50 percent of the exhibitors will come from outside Germany in 2016. The enhanced positioning of dmexco on the worldwide #roadtodmexco series and the successful dmexco Satellite events in six selected major cities, dmexco is seeing significantly increased demand from the Scandinavian markets Sweden, Finland, and Denmark, as well as from Austria and Switzerland, and the growth markets USA, UK, France, and Israel.
In addition, numerous market participants from Asian markets such as Malaysia and Singapore have already registered. Many exhibitors have registered for the existing joint stands from France, Austria, and Switzerland as well as the new country pavilions of Sweden and Israel, where these local digital markets will be presenting themselves for the first time at the global level. In particular, the business activities of the French digital economy have been conducted to a large extent at dmexco for quite some time now. The number of exhibitors from France at each dmexco has doubled each year over the last four years, and in 2016 it will reach a new record.
