IPG Mediabrands has promoted global chief financial officer Guy Beach to the role of global president and has hired senior Charles Schwab executive Marlene Pelage to replace him as CFO. Senior Charles Schwab executive Ms Pelage is joining IPG Mediabrands as Global Chief Financial Officer,… Read More
Interpublic Group has launched Kinesso, a company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools,… Read More
How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More
IPG Mediabrands’ Reprise has promoted Dimitri Maex to Global Chief Executive Officer (CEO). He previously held the role of Global Chief Operating Officer. In his new role, he assumes full responsibility for the company’s financial performance, as well as its augmenting its suite of services… Read More
MCN Mediabrands is bolstering its structure in the region with the appointment of leaders for its various media agency brands. The company has named Bassem Massoud as the CEO of Magna in MENA. In a related development, it has also appointed Joe Nicolas as CEO… Read More
In its latest report on global advertising market trends, Magna states that global advertising revenues grew by a record 7.2 percent in 2018 to reach a total of USD 552 billion in the 70 countries analyzed by the IPG Mediabrands agency. The EMEA region has… Read More
Initiative MENA has appointed Ghayath Sioufi as its new Regional Business Director. Mr Sioufi will serve key accounts and will be responsible for driving the agency’s regional program across the MENA markets. He will also be responsible for driving new business across all disciplines for… Read More
Interpublic Group (IPG) has completed the acquisition of Acxiom, formerly known as Acxiom Marketing Solutions. Acxiom will operate as a standalone unit within IPG, reporting into Arun Kumar, Chief Data and Marketing Technology Officer, IPG. The deal brings together IPG’s media, creative, marketing services and… Read More
IPG Mediabrands’ Initiative has been awarded the global media duties for the LEGO Group following a competitive pitch process. The development however does not impact the Middle East & North Africa (MENA) region, where Dentsu Aegis Network’s Vizeum has retained the business. Earlier this year… Read More
MCN has appointed Joe Nicolas as Regional Managing Director, UM MENA. Mr Nicolas has been with UM for over eight years, and has been an integral part of leading UM. He has been working closely with Chris Skinner who led UM MENA since 2013, and… Read More
