Zee Network has appointed DMS as the exclusive media representative for its Arab audience focused streaming video-on-demand (VOD) platform – Weyyak. The partnership, which became effective in October 2018, gives DMS the exclusive rights to extend advertising sales and opportunities on Weyyak.
“We have witnessed a great response from the Arabic audience in MENA and globally. It was critical to identify a strong partner who has the digital expertise to represent such a successful product for our network. We are excited about DMS – Zee network partnership and we promise brands to work with full dedication and expertise to deliver outstanding marketing and brand requirements along with our partner DMS,” commented Nadine Samra, Vice President digital Business MENA and Africa at Z5X global.
Weyyak enables users to watch content, focused on Indian series, shows and movies all dubbed into Arabic, in addition to top Arabic dramas from Egypt, Syria and the Gulf. The platform is also committed to premiering exclusive content that has never before aired in the Middle East. Examples include especially customized Webisodes, which give online audiences short 10 min duration episodes of handpicked titles.
“With Weyyak, I believe our relationship is driven by a shared vision, where we can clearly see that video advertising is swiftly becoming the dominant force in digital marketing. We look forward to a long and rewarding relationship, focused on Weyyak’s ongoing evolution and becoming a market leading VOD platform that caters to the diverse communication needs of our brand partners,” added DMS’ Chief Operating Officer, Michel Malkoun.