Choueiri Group’s Pierre Choueiri, Chairman and CEO stated the launch of its ‘CG Digital’ Initiative in alignment with its ongoing growth and expansion plans. The circular, addressing the Group’s various stakeholders including staff, media partners and publishers as well as advertising partners focused on the… Read More
ESPN Sports Media that has platforms such as ESPN.com and ESPNCricinfo.com in the Middle East and North Africa (MENA) region has signed the digital arm of Choueiri Group, DMS, as its exclusive media representative. With over 50 business entities, ESPN is regarded as home to… Read More
Digital Media Services (DMS) and Google collaborated to further breakdown programmatic for marketers in the Middle East & North Africa (MENA) region. As a key programmatic player in MENA, DMS’ portfolio brings together inventory from Arabic and international broadcasters, publishers, video and audio platforms, all… Read More
As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers in turn, want assurances that their advertising is being viewed, in brand safe environments and creating the right impact on the right users to… Read More
As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More
Zee Network has appointed DMS as the exclusive media representative for its Arab audience focused streaming video-on-demand (VOD) platform – Weyyak. The partnership, which became effective in October 2018, gives DMS the exclusive rights to extend advertising sales and opportunities on Weyyak. “We have witnessed… Read More
Leaders in the region have worked hard and long to set up the Interactive Advertising Bureau (IAB) in the GCC. One of the names that have been at it from the start is DMS’ COO Michel Malkoun. In this interview with Arabian Marketer, Mr Malkoun… Read More
The Interactive Advertising Bureau’s (IAB) Gulf Cooperation Council (GCC) chapter is officially here. Coming on the back of nine years of work, with escalated efforts in the last year, IAB GCC was among the chapters that were introduced during the 2018 IAB Annual Leadership Meeting… Read More
With the music industry growing across the Middle East, Anghami is hosting an executive annual gathering on September 26. The event is being organized with the support of its exclusive media representative – Digital Media Services (DMS), the digital arm of Choueiri Group. The invite-only… Read More
DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads. “This move demonstrates that Egypt and Kuwait… Read More
