Do Epic Good and Fashion4Change’s docuseries ‘Catwalk to Creation’ has been shown for the first time at the United Nations (UN). Fashion4Change’s co-founder, Charney Magri and the founder and CCO of boutique agency Do Epic Sh*t, Ramzi Moutran, directed and produced the series.
At the UN, the series was showed to an audience comprising Global Members of State and fashion industry leaders. On the occasion, Mr Magri, who has over 20 years’ experience within the sector, was also invited to moderate a discussion on role models for social good.
‘Catwalk to Creation’ aligns with the UN’s Sustainable Development Agenda and focuses on the reverse journey of sustainable garments – from the finished piece on the catwalk to its original design.
“It is such an honor to have ‘Catwalk to Creation’ shown at the UN headquarters in New York. Charney and I wanted to help to lead the conversation on sustainable fashion, so that it’s at the forefront, common practice within the industry, rather than just a buzzword. The factories featured are forerunners for sustainable fashion and great examples of best practice,” Mr Moutran said.
Footage in the series includes fashion production factories in Austria and India, which only use recycled, natural and next gen solution materials – among them the Geetanjali Woollen mill in Mumbai, responsible for saving on average 10.5 million tonnes of textiles from landfill per year. The films also feature interviews with industry insiders including the British Fashion Council’s CEO, Caroline Rush CBE, and the founder of the Ellen MacArthur foundation, Dame Ellen MacArthur.
“Through Catwalk to Creation we are aiming to highlight the importance of sustainability. Our mission is to prove why we need to design for a lifetime, not a season. This initiative provides consumers with the much-needed transparency behind the scenes look at the industry. We are honored to have ‘Catwalk to Creation’ shown at the UN – we strongly believe in and are committed to achieving sustainability across the board and are glad our docuseries will be a part of history,” Mr Magri added.
