In-Stream Video Ads, designed to unlock incremental revenue for publishers who want to monetize their videos on Twitter, have made an update to include global audiences. In-Stream Video Ads aim to make it easier for advertisers to reach relevant audiences and align with trustworthy content.
Over the past year, Twitter has expanded this capability to nearly 20 global markets, including the Middle East & North Africa (MENA) region.
Twitter’s update to the service will allow publishers to monetize their entire global video audience on Twitter through In-Stream Video Ads. The development, effective Oct 2018, is available in Egypt, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE.
Previously, In-Stream Video Ads were limited to the markets in which publishers are based, but in many cases, publishers have a global following and global appeal. Twitter is introducing this update following feedback that there is demand to monetize a publisher’s organic following, outside of their home country.
As is known, In Stream Video Ads were launched in MENA end of last year, where publishers were able to monetize their video audience limited to the market in which they were based. These content publishers include, but are not limited to, Rotana, Sayidaty, CNBC Arabia, ON Sport Egypt, CBC Egypt, Layalina and Al Aan TV. MENA-based businesses that have used In Stream Video Ads include the likes of Jaguar Land Rover, General Motors, Emirates and Egyptian Tourism Board among others.
Twitter expects this opportunity to build on the momentum publishers across the world are seeing on Twitter: Over the first half of 2018, publisher earnings for In-stream Video Ads have more than doubled relative to the same period in 2017.