After successfully launching four videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens, telecommunications company du, continued its #PostWisely movement by kicking off an educational roadshow at American University of Sharjah recently.
The workshop included a session led by the Executive Vice President of Brand and Corporate Communications at du, Abdulwahed Juma.
Mr Juma addressed the students and faculty of the department of mass communication shedding light on the findings of the Ipsos research that du commissioned for this campaign, and discussed insights about trending social media behaviors.
“We are pleased to have been welcomed into such a prestigious center of learning by the American University of Sharjah and be able to share the specifics and discuss the granular details with people passionate to make a difference. I was struck by the integrity and humanity on display among the students and faculty staff and hope together we can make a positive difference across social media. We can collectively reduce negative content online by remembering the impact of such content before pressing ‘Share’,” said Mr Juma.
This university workshop is the first stop in the educational roadshow that the telco carried out in its efforts to engage with the UAE community at grassroots levels and communicate the campaign’s message of #PostWisely, which is centered around mindfulness of social media users when sharing negative content.
du recently launched the second installment of its public service announcement, themed “If it were your pain, would you share it”? to raise awareness and inspire conversations around conscientious and ethical social media usage.
Psychologists, media experts, government authorities and academics as well as real-life heroes who saved or helped people in negative situations, all discussed the release of four compelling videos – conceptualized by du, highlighting harmful and unethical sharing of negative pictures and videos such as accidents, bullying and pranks. This week the telco reached out directly to students and academics to join the campaign for a safer Internet.
du’s #PostWisely campaign is providing a platform for dialogue to take place to encourage ethical online behavior through its social media channels. You can join the discussion by following #PostWisely.