As social media becomes a platform accessed by a large number of audiences, especially younger, du took a closer look at the relationship between social media and its users. In 2016, the first #PostWisely campaign was launched following an interactive session where experts from different… Read More
After successfully launching four videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens, telecommunications company du, continued its #PostWisely movement by kicking off an educational roadshow at American University of Sharjah recently.… Read More
A total of 20 entries from around the world have made the shortlist of the Effective Content Strategy category in Warc Awards. The category rewards branded content strategies that can demonstrate a business outcome. From the region, the shortlisted include du’s ‘#PostWisely’ campaign entered by… Read More
Ending a stint of 11 years, the Executive Vice President for Brand & Communications at du, Hala Badri has resigned from the telecom major. “Quitting a company that’s occupied my mind and my heart for the last 11 years was always going to be a… Read More
du has embarked on a campaign, #PostWisely, that inspires the online community in the UAE to think before they post. A study conducted by du, in light of the campaign, found that of the 75 percent of respondents who have been befriended or followed on… Read More
