The Dubai Lynx International Festival of Creativity, taking place from 8-11 March, is all set for its annual competition, the 7-Day Brief again. Powered by YouTube, the competition aims at encouraging people across MENA region to make creative video ads.
The theme and brief for this year’s competition will be released on January 14. Participants will be given seven days to answer the brief provided by a global NGO, producing a video ad that directly addresses the requirements.
Terry Savage, Chairman, Lions Festivals said, “Online video advertising is an essential area within the industry and this competition combines creative talent with a fantastic interactive platform for a great cause. The features that YouTube provide allow brands to be really innovative in how they connect with their audience and to be able to use this creatively to make a difference and raise awareness is a tremendous opportunity for all involved.”
This year the organizers have included Lebanon in the competition for the first time. Entries are open to those living in Lebanon in addition to Algeria, Bahrain, Egypt, Jordan, Kuwait, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, the UAE and Yemen.
The videos will be evaluated and judged by a panel, headed by Ramsey Naja, Chief Creative Officer, JWT MEA.
Commenting on the competition, Tarek Abdalla, Head of Marketing, Middle East & North Africa at Google, commented, “The 7-Day Brief competition offers a great chance for anyone with a camera and strong idea to experiment with new ideas and create compelling content to entertain, inspire and inform valuable audiences that YouTube reaches around the world. Now in its third year, the 7-Day Brief has become a highly anticipated part of the Dubai Lynx season and we are particularly excited to see what amazing ideas we will get this year!”
The finalists to be announced on January 25, 2015, and winners awarded at the Dubai Lynx on March 11, 2015. The winning team or individual will be granted a trip to Cannes Lions International Festival of Creativity 2015 and Dubai Lynx International Festival of Creativity.