Dubai Properties, a leading real estate master developer based in Dubai, has assigned its advertising mandate to FP7 Dubai. The agency has also been awarded Dubai Properties’ social media business following a pitch process, over the past two months.
“As a developer, we needed a partner who could guarantee us the right type of publicity and effectively position us and our developments with the right target audience. FP7 Dubai is an extremely creative agency with original ideas and a strong digital mindset. They have given us the edge with 1/-JBR which is exactly what we needed, and we look forward to working with them on further successful campaigns,” said Karim Nagaty, Chief Marketing Officer, Dubai Properties.
FP7 Dubai will utilize its experience to produce and launch multifaceted creative campaigns for Dubai Properties to standout in the real estate cluster. The relationship took effect in December which saw the launch of the popular 1/-JBR campaign, an elegant marketing approach to real estate advertising.
“We are absolutely delighted to be working with Dubai Properties; they are an impressive local brand with big ambitions. It’s very clear from our early collaborations that the client team shares our aspirations to do original and disruptive work, that is commercially effective,” added Jon Marchant, MD Dubai, FP7.