Following a competitive, multiagency pitch, UAE based bank FGB has appointed Leo Burnett Dubai as its new full-service advertising agency.
Leo Burnett’s mandate will be providing FGB with integrated, end-to-end communications solutions designed to increase brand recognition, optimize business performance, and deliver real value to both consumers and shareholders.
“Throughout the lengthy pitch process, the Leo Burnett team consistently demonstrated out-of-the-box thinking and an ability to produce powerful, engaging work. Leo Burnett’s in-depth knowledge and awareness of consumer behaviours and market trends, coupled with their strategic and creative excellence, makes them a very good fit for our organization,” commented Tim Burnell, Head of Corporate Affairs, Brand & Marketing, FGB.
The assignment covers the full spectrum of communications services including cross-channel marketing plans, brand-building strategies, and multi-touchpoint content creation and messaging.
“We are proud to be joining forces with FGB, an industry leader with a longstanding legacy in the UAE. During the pitch process, FGB saw our creative potential, agility, and a vast understanding of the end-to-end customer journey. Ultimately, clients need communication partners that are integrated, lateral and able to come up with ideas that engage and create momentum. I would like to think that the work we did helped FGB see that,” shared Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett Dubai.
The agency believes that helping FGB win in a highly competitive sector requires more than just unique, cross-channel ideas. “We also need to bring forth game-changing strategies that turn conventional brand messaging tactics – typically used in the financial services space – on their heads. We are determined to help FGB continue on its winning path. Exciting times lie ahead,” added Mr Dimachkie.
