Fox Networks Group Middle East has appointed Value Branded Content (VBC) as its advertising sales representative agency for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels in the Middle East and North Africa (MENA) region.
“Partnerships are key to our business both globally and locally. As such, we are excited about our new partnership with VBC as advertising sales representative for National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi. This reflects our growing promise to the Arabic speaking community around the region, with the launch of new channels such as National Geographic Kids Abu Dhabi,” said Sanjay Raina, General Manager and Senior Vice-President of Fox Networks Groups (FNG).
VBC’s appointment follows a regional review over the last few months and applies across MENA markets.
“Branded content is at the heart of our business. It was therefore a natural next step in our evolution to establish a strong partnership with National Geographic Abu Dhabi as well as National Geographic Kids. Joining our sales forces at VBC with the exciting content offered by NGAD and NGK will be nothing short of a guaranteed success that will benefit advertisers the most,” added Raja Halabi, Partner at Value Branded Content.