The first shortlist of The WARC Awards, a new global competition honoring the effective use of emerging marketing disciplines, is now released. A total of 19 entries from 10 countries have been shortlisted in the Social Strategy category, which links social strategy to business success.
From the region, FP7/MENA has cornered four shortlists.
Batelco · Twitterference · FP7/ Bahrain · Bahrain
Dubai Foundation for Women & Children · Stop Tapping · FP7 Dubai · United Arab Emirates
Murr Television · Bald For You · FP7/Beirut · Lebanon
Orange Tunisia · The Hammam Fighter · FP7/Tunisia, UM Tunisia · Tunisia
Chaired by Quinn Kilbury, Senior Brand Director of Heineken US, the 17-strong jury panel of senior industry experts looked for campaign strategies that relied on the benefits of particular social platforms – or a combination of those platforms – to fulfill particular business objectives.
Additionally they looked for marketing programs that were social by design – not simply a small part of a broader marketing initiative – and that made a significant impact on brand performance or influenced consumer behavior. They were also keen to see campaigns that had effectively deployed newer engagement tools on social platforms, such as chatbots and live video.
EDITOR’ NOTE: This article has been updated to reflect four and not six shortlists from FP7/MENA at the WARC Social Strategy category. The error is regretted.