Gameloft Advertising Solutions, that creates and delivers game-based experiences for brands, has implemented IAB’s app-ads.txt in all programmatic activity across Gameloft games. This new initiative is in line with Gameloft’s commitment to “creating a fraud free advertising ecosystem”. To achieve a brand safe environment Gameloft claims it focuses on premium content, precise targeting and transparency.
Following the IAB guidelines, Gameloft has created a centralized file of all sources authorized to sell Gameloft inventory. The major app stores then link to the file, giving buyers access to verifiably legitimate inventory.
IAB’s app-ads.txt provides trusted third party verification for a fraud free environment, removing the risk of fraudulent activity in Gameloft’s programmatic activity. The addition of app-ads.txt will allow Gameloft to push for transparency by working with neutral third parties like Oracle’s Moat Technology, Trustworthy Accountability Group (TAG), DTSG Brand Safety, and the IAB which recently granted Gameloft a Gold Certification in the UK.
A Gameloft press statement informed that following the Media Rating Council’s standards, in Q1 2019 Gameloft’s video format was 98.6 per cent valid and viewable – a score measured by Oracle’s Moat Technology, beating the industry benchmark by 74 percent. The ad creatives displayed across Gameloft games perform considerably better than the market average, maintaining a consistent high viewability that is acknowledged and confirmed by independent and trusted third parties.
The legitimate inventory from app-ads.txt and the clear and verifiable metrics from Oracle Data Cloud’s Moat Technology answer the question of how and where brand creatives are displayed, validating Gameloft’s positioning as offering a fraud free and brand safe ecosystem for brands that does not compromise on the delivery of strong performances.
Greater publisher transparency also ties into innovation and creativity as the keys to creating a safer and stronger digital advertising ecosystem. With app-ads.txt, Gameloft is moving the advertising and gaming industry forward by promoting best practices, removing risk and creating the space for transparency and trust.
“We have seen constant growth since working with third parties like the IAB, Oracle, and IAS. We have a commitment to creating a fraud-free and brand safe environment to deliver high performance for brands, and it shows in our high percentage of valid views. App-ads.txt is aligned with our commitment of limiting fraudulent activity and reflects our vision of a transparent advertising future,” stated Alexandre Tan, VP Advertising at Gameloft Advertising Solutions.