Carat KSA has been awarded the media buying and planning responsibilities for Rabea Tea in the region. Carat’s Jeddah office will handle the business.
The Dentsu Aegis Network agency will handle traditional and digital media planning and buying for one of the kingdom’s prominent FMCG brands.
Commenting on the Carat’s appointment, Shaker Abbas Shaker, Senior Marketing Manager – Rabea Tea said, “We are pleased to have Carat as our new media partner in the region. The team has an excellent understanding of the market and has demonstrated strong expertise and innovative thinking. We are confident that Carat will contribute well to our growth journey by taking how we talk to and connect with our customers to the next level.”
“Rabea Tea is a celebrated household name in the region, and we are extremely delighted to be working with them. Rabea tea is a brand with a long-standing heritage but with innovation at the heart of what they do and we look forward to working together to leverage the full force of data, media and technology to deliver a step-change in their brand communication,” added Eyad Zarea, General Manager – Carat KSA.
