Geometry Global Dubai celebrated a strong showing at the Cannes International Festival of Creativity this year from the Middle East and North Africa (MENA) region. The agency had a series of wins with one Silver and two Bronze Promo & Activation Lions.
Geometry Global Dubai was awarded a Silver and Bronze Lion for Unilever Lifebuoy’s ‘Handle on Hygiene’ campaign – an entry that has done well in other categories as well this year.
It shares another Bronze with Memac Ogilvy for ‘The Lucky Iron Fish Project’.
Cannes Lions is the world’s biggest celebration of creativity in communications and the home of great ideas changing the way brands interact with their customers. From a total of 3,196 entries in Promo & Activation this year, 117 Lions were awarded. The Grand Prix was claimed by Grey London for Volvo UK, “Lifepaint”.
Elaborating on the Grand Prix, Jury President Matt Eastwood, Worldwide Chief Creative Officer of J. Walter Thompson said, “it had not only raised the bar creatively, but also made a positive contribution to humanity. Giving further insight he said, “It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It’s a simple, easy to apply solution that will genuinely save lives.”
