Article was updated with video on February 10, 2016.
Lebanese supermarket Bou Khalil and a local NGO, along with the support of J. Walter Thompson Beirut, have introduced a currency that they call ‘The Good Note’. The aim of this currency is to provide homeless children items of daily necessities, without the risk of funding any unpleasant trade or the money being misused. Good Note are worth the same amount as LBP 1000, but can only be spent at the Bou Khalil Supermarkets throughout Lebanon for purchasing basic household utilities such as food, water, hygiene products etc. Importantly, these cannot be redeemed for harmful products like tobacco and alcohol. Bou Khalil Supermarket has also tied up with Parmalife pharmacy, so the notes can also be used to obtain certain prescribed medications.
More than 25,000 notes have been printed and can be bought in any of the Bou Khalil supermarkets. The companies plan to make this campaign permanent, adding more pharmacies and supermarkets on the way to ease the access of the necessities needed by homeless people. All profits from this project will be used by the respective NGO to improve the lives of street children in Lebanon.
Credits:
Agency: J. Walter Thompson Beirut
Client: Bou Khalil Supermarkets
Head of Production: Gilbert Nahas
Agency Producer: Clara Tomb
Production House: Intaj
Executive Producer Intaj: Youssef Ayoub
Director: Elie Kamal
Music composer: Nadim Mechlawy
Executive Creative Director: Nicolas Geahchan
Associate Creative Director: Paola Mounla
Senior Art Director: Sally Alzaza
Copywriter: Maya Khourchid
Junior Art Director: Carla Aouad
Managing Director: Tarek Haddad
Account Director: Jad Hindi
Account Manager: Lea Halwani
Note From Editor: J. Walter Thompson Beirut and Bou Khalil had released the first phase of this campaign on January 24, 2016, and later introduced an ad film that has been added to this article.
