The Middle East and North Africa (MENA) region has done well in the recently announced Big Won Rankings by Directory. While creative agencies and creative leaders from agencies such as Leo Burnett MENA and FP7/MENA have claimed leading positions globally, among the media agencies, Starcom Mediavest Group Beirut has ranked the third media agency globally.
The Directory Big Won is a ranking reports, compiled from 7,194 awards, 3,406 pieces of work by 1,443 agencies. Citing a rise in media creativity, they began tracking Media Networks since 2003.
“This ranking is an aggregate of our company’s stellar performance at awards shows in 2015, and a further testament to the creative talent we have in Beirut and in the region. This accolade is driven not only by our people, but also by our clients, who continue to support our drive to innovate and transform their businesses,” said Wilson Issa, Managing Director, SMG Beirut.
However, the MENA region wasn’t the only market that saw SMG come on top, as the agency’s Australia office was named the number one media agency, while SMG Global was anointed the top media network, a title it has maintained for three consecutive years.
