There were 18 metals awarded in the PR category at the Dubai Lynx International Festival of Creativity. Y&R took a Grand Prix for its work Hello Happiness Phone Booth for The Coca-Cola Company.
There are six Golds awarded in the category. Of these, both FP7/Dxb and BBDO Pakistan have won two Golds each. Leo Burnett Beirut and Impact BBDO have been awarded a Gold each.
There are five Silvers given in the category and five Bronze Lynx.
The details of winners in the category are:
| TITLE | ADVERTISER | ENTRANT/ AGENCY | COUNTRY | PRIZE |
| Hello Happiness Phone Booth | The Coca-Cola Co. | Y&R Dubai | UAE | Grand Prix |
| Not A Bug Splat | Reprieve | BBDO Pakistan Lahore | Pakistan | Gold |
| Xperia Aquatech Store | Sony Mobile Comm | FP7/Dxb Dubai | UAE | Gold |
| Not A Bug Splat | Reprieve | BBDO Pakistan Lahore | Pakistan | Gold |
| Project Akshar (Alphabets) | Smartlife | FP7/Dxb Dubai | UAE | Gold |
| Vote For Us. We’ll Vote For You | Kafa | Leo Burnett Beirut/ Leo Comm | Lebanon | Gold |
| Revive Culture | MTV | Impact BBDO Beirut | Lebanon | Gold |
| Biggest Art Gallery In The World | Arabian Contracting Services | J. Walter Thompson Riyadh | Saudi Arabia | Silver |
| Driving Change | Kafa (Enough) | Memac Ogilvy Dubai | UAE | Silver |
| The Supercop Cars | Dubai Police | FP7/Dxb Dubai | UAE | Silver |
| Biggest Art Gallery In The World | Arabian Contracting Services | J. Walter Thompson Riyadh | Saudi Arabia | Silver |
| Revive Culture | MTV | Impact BBDO Beirut | Lebanon | Silver |
| Price Of Water | Coca-Cola | Memac Ogilvy Dubai | UAE | Bronze |
| Perspectives | Emirates Nbd | FP7/Dxb Dubai | UAE | Bronze |
| Xpatpets.Com | Beta | J. Walter Thompson Beirut | Lebanon | Bronze |
| Hey Future Me… | Emirates Nbd | FP7/Dxb Dubai | UAE | Bronze |
| New Breed Of Beggars | Donner Sang Compter | Drive Dentsu Beirut | Lebanon | Bronze |
| United Hands | Beirut Celebrations | République Beirut | Lebanon | Bronze |
