OSN, together with Socialize, has launched a bold campaign that states unequivocally that House of Cards Season 5 is going to air only on the OSN network, and not on Netflix.
“The purpose of the campaign is to tell people in an engaging, entertaining way that we’ve retained the exclusive rights to House of Cards Season 5. This is just one example of how OSN puts its customers first. Combined with lower prices, this deeper, richer and exclusive content is giving our customers even more value for money,” explained Majd Abi Ali, Head of Social Media, OSN.
The campaign includes an animated Declaration of Independence, featuring a Kevin Spacey sound-alike voiceover – seeded through the TV network’s social channels, as well as regional influencer channels:
“Everyone at OSN recognized that this was an opportunity to be creative and to stand out on social, which made it a fantastic campaign for us to work on,” said Aurelien Fonteneau, Group Account Director, Socialize.
House of Cards Season 5 will be airing live on OSN Series First HD between May 31 and June 2, with the digital campaign going live on May 25th for 10 days.
