Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in China, Germany, Russia and UK.
SEM is a critical element of the sales process for the tourism sector today and Jumeirah used the pitch to ensure its performance in this field was optimal.
“We value our partnership with OMD and were impressed by their digital capabilities in the previous above the line pitch. It therefore made sense to invite them to the SEM pitch. They presented us with a compelling combination of technology and expertise, integrated with the rest of our media operations. With such a persuasive proposition, extending the scope of work on our business was the right decision for us,” said Ross McAuley, Vice President – Brand, Digital and Loyalty, Jumeirah Group.
“Many advertisers believe expertise only rests with specialist agencies but Jumeirah isn’t one of those. As an innovative and forward-thinking company, it has seen the value of an integrated expert offering and the efficiencies and synergies it brings. Adding performance and search marketing into the mix means that we are now in an even better position to positively and demonstrably impact business results,” explained Nadim Samara, Managing Director, OMD UAE & Lower Gulf.
