Leo Burnett Beirut bagged a Silver and Bronze Lion in the Cyber category of the Cannes Lions International Festival of Creativity.
The agency won for the campaign ‘Keep The Flame Alive’. The campaign for Johnnie Walker combined compelling storytelling with visual prowess, successfully drawing a parallel between the cultural climate of Lebanon and the iconic mantra of Johnnie Walker: “Keep Walking.” When the agency released the campaign, the Lebanese were largely struggling to keep their characteristic and unwavering spirit of resilience alive in the face of relentless adversity.
“This #KeepWalkingLebanon campaign has given back hope to the Lebanese at the moment they needed it most. And the fact it was awarded in more than a category rewards a truly integrated campaign that created a big social conversation and a large public engagement in the country,” commented Bechara Mouzannar, Chief Creative Officer, Leo Burnett MENA.
The Cyber Grand Prix went to Droga5 New York for Under Armour, “Gisele Bundchen – I Will What I Want”. “It demonstrates how well-crafted digital experiences create the uplifting impact to bring a brand closer to its people, from the point of engagement to the point of transaction. It demonstrates how real-time data enhances creativity and tells a beautiful human story to empower its audience,” commented Jury President Jean Lin, Global Chief Executive Officer, Isobar.