Ooredoo’s ‘Simply Do Wonders’ advertising campaign has embarked on a new phase. The commercial, featuring Ooredoo’s global brand ambassador Lionel Messi, premiered at a special event in Barcelona. The new spot features the same young cast as the previous film, and plays on Ooredoo’s themes of teamwork, technological skills and striving for the best.
“Our first campaign encouraged young people to ‘simply do wonders’ – to be the best they could be, which is something we hope to inspire across our footprint. Our new ‘Together We Simply Do Wonders’ campaign aims to inspire young people to help those in need, and support sport for the less fortunate. We’re very proud to continue our great work with Leo Messi, and thank him for his on-going support for our initiatives,” said Waleed Al Sayed, Deputy Group CEO, Ooredoo at the launch event in Barcelona.
Apart from playing up the possibilities that technology brings, Ooredoo is also using the campaign to showcase its global CSR initiatives and its support for sports.
As part of the campaign, Ooredoo has launched a dedicated microsite with an online strategy game, ‘Stand Your Ground’. The game asks players to digitally capture a football pitch in locations across Ooredoo’s markets, and then asks them to hold the pitch for 12 hours in order to be entered into a draw to win a return flight to Barcelona to meet Messi and watch him play.
Along with being able to enjoy the online game, players will also have the opportunity to champion some of the key community projects supported by Ooredoo, such as the Mobile Health Clinics in Indonesia, Myanmar, Algeria and Tunisia in partnership with the Leo Messi Foundation.
“The Leo Messi Foundation is pleased to work with Ooredoo on a wide range of programmes to support people around the world, and I’m delighted this new campaign enables fans to make a contribution to and raise the profile of these efforts,” said Lionel Messi in a prepared statement.
Ooredoo’s CSR initiatives supported by the campaign include its work with the Leo Messi Foundation on its mobile health clinic programme, which provides healthcare services for remote areas in Indonesia, Myanmar, Algeria, and Tunisia.
The programme, which brings healthcare to disadvantaged communities, delivered brand-new mobile health clinics in Algeria in 2015, and provided services to 73 villages in Myanmar, with 75 percent women as beneficiaries. The Mobile Health clinics have also been highly active in Indonesia with 16 mobile clinics travelling across the region.
