Everyone deserves a second chance. The Made in Carcere ‘Tweet from Prison’ campaign by Tonic International Dubai takes this message a step forward. The campaign, which is an initiative by the Italian fashion line Made in Carcere, teaches it’s inmates occupational work with the aim to reduce the possibility of committing future offenses. The ad shows how the inmates sow twitter messages on bracelets and sell them online. Customers who buy these bracelets can then reply back to these messages using the #TweetFromAPrison.
Credits:
Advertising Agency: Tonic International, Dubai, UAE
Creative Team: Cristiano Tonnarelli, Matteo Maggiore, Valerio Mangiafico
Creative Director: Cristiano Tonnarelli
Copywriter: Matteo Maggiore
Art Director: Valerio Mangiafico
Motion Designer: Abid Khan
Producer: Kappakom
Executive Producer: Ascanio Capparoni
Director: Serena Corvaglia
DOP: Federico Annicchiarico
Post production: Iggy Post
Edit: Marco Bonini
Colorist: Daniel Pallucca
Original Music: Stabbiolo Music – Alessandro Cristofori e Diego Perugini
Assistant Director: Giulio Cupperi
Assistant Producer: Federica Talone
