MEA’s Travel Highlights For Q1 2016

in Digital

One of the leading performance marketing engine, Sojern through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels have analyzed travel behavior in five regions: North America, Latin America, Europe, Middle East & Africa and Asia-Pacific for the first quarter of 2016. We have highlighted the Middle East & Africa travel trends in our report.

Sojern_1Traveling alone has been the most popular choice in Middle East and Africa with 75 percent of the lot being single-party travelers.

Slide1Most travelers show a planned traveling itinerary with 39 percent of the group working on traveling details for a period of over 2 months.

Slide1The duration of the trips appears to be more equally distributed with 34 percent of travelers spending as little as 0-3 days on their trip while 29 percent spending more than 12+ days.

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With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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