One of the leading performance marketing engine, Sojern through its Sojern Traveler Platform and billions of traveler intent signals across online and mobile channels have analyzed travel behavior in five regions: North America, Latin America, Europe, Middle East & Africa and Asia-Pacific for the first quarter of 2016. We have highlighted the Middle East & Africa travel trends in our report.
Traveling alone has been the most popular choice in Middle East and Africa with 75 percent of the lot being single-party travelers.
Most travelers show a planned traveling itinerary with 39 percent of the group working on traveling details for a period of over 2 months.
The duration of the trips appears to be more equally distributed with 34 percent of travelers spending as little as 0-3 days on their trip while 29 percent spending more than 12+ days.