After a spectacular start, bringing home the region’s first Grand Prix, BBDO is continuing the awards tally at the Cannes Lions International Festival of Creativity. The second day of the festival ended with two more Lions for the Middle East & North Africa (MENA) region and Pakistan.
Both Lions are won in the Industry Craft Lions (Craft Track) category.
With this Impact BBDO’s tally is at one Grand Prix and two Bronze Lions and BBDO Lahore has a total of one Silver and two Bronze Lions so far.
BBDO Lahore Pakistan has won a Silver Lion for Berger Paints’ Truck Art Child Finder’.
Impact BBDO’s campaign for 28 Too Many has won another Bronze Lion in the category. The winning entries included ‘Pain-Dream’, ‘Shame-Defiance’, ‘Inhuman-Human’ and ‘Despair-Joy’.
Celebrating creative artistry, 1,697 entries were submitted with one Grand Prix, six Gold, 14 Silver and 20 Bronze Lions being awarded. The jury noted that much of the work was emotionally powerful using creative craft to present their messages.
The Grand Prix was presented to Momentum Worldwide, New York for Nike who transformed a church into a basketball facility called ‘Just Do It HQ at The Church’ for Chicago’s youth.
MENA No Show Digital Craft & Film Craft Lions
There are no wins for MENA in Digital Craft Lions (Craft Track). 797 entries demonstrating technical artistry were submitted with 23 Lions awarded: 1 Grand Prix, 4 Gold, 7 Silver and 11 Bronzes Lions
The Grand Prix was awarded to VIRTUE, Copenhagen for Carlings’ ‘adDRESS THE FUTURE’, whereby the multi-brand chain created a digital fashion collection to raise awareness of the environmental damage of fast fashion.
Film Craft Lions (Craft Track) that celebrates on-screen artistry, saw a total of 1,924 entries competed in the Film Craft Lions. The jury awarded one Grand Prix, 12 Gold, 24 Silver and 41 Bronze Lions. There were no awards for MENA in this category as well.
Final Cut, New York picked up the Grand Prix for ‘The Truth Is Worth It’ campaign for The New York Times which aims to show that original, independent journalism requires resources, time and commitment, and that subscribing to The NY Times is crucial in that effort.
Entertainment Track Draws A Blank Too
Entertainment Lions (Entertainment Track) celebrates creativity that turns content into culture. 830 entries were submitted with 27 entries picking up a Lion – one Grand Prix, three Golds, 10 Silvers and 13 Bronze Lions were awarded.
A total of 391 entries, celebrating creative musical collaborations and original music content were submitted in the Entertainment Lions for Music category. 14 Lions were awarded in all including two Grands Prix, two Golds, three Silvers and seven Bronze Lions.
Launched this year in the Entertainment Track, the Entertainment Lions for Sport category celebrates creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands.
702 entries were entered with a total of 29 Lions awarded. These comprised one Grand Prix, four Golds, 10 Silver and 14 Bronze Lions. MENA agencies won no awards in any of the three categories in the Entertainment Track.