National Bonds Makes The du Connection For Brand Mktg

Du National Bonds

National Bonds Corporation, the Sharia’a-compliant savings and investments company in the UAE has partnered with du, the official WiFi provider of Dubai Smart City, to utilise the landing page of it complimentary Premium WiFi that will be provided in Dubai International Financial Centre and the Global Village for its branding. The partnership is seen as one of the first from a marketer like National Bonds.

The partnership comes in wake of National Bonds Corporation’s support of the national agenda for building a smarter community, which is empowered by du’s provision of WiFi across the UAE.

The partnership agreement was signed between Mohammed Qasim Al Ali, CEO, National Bonds Corporation, and Jawad Shaikh, Executive Vice President, Digital Business, du, at National Bonds headquarter at Jumairah one.

“We are delighted to partner with du to provide seamless connectivity to the DIFC and Global Village. Through our synergy, we are proud to support Dubai leadership’s Smart City vision that aims to shape the emirate into one of the most innovative networked cities in the world. As a leading investment and savings company in the UAE, National Bonds prioritizes the wellbeing of the community at large and the enhancement of individuals’ financial and social health by using the latest smart platforms through such strategic alliances,” said Mr Ali.

“This is great news for UAE residents, collaborating with National Bonds in this way means we can help more people enjoy complimentary Wifi. This is a big step towards laying the foundations for Dubai’s Smart City and a taste of how du can drive the digital revolution for its residents,” added Mr Shaikh.

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