Following a multiagency pitch process, personal care products company, Combe Asia Pacific, has appointed MEC as its media agency. Combe APAC is a subsidiary of Combe International that owns global brands including Just For Men and Vagisil.
MEC also works with Combe in several markets in Europe and Australia so the move sees Combe further consolidate its global media account.
Yves-Michel Gabay, Regional General Manager of MEC in the MENA region commented, “We presented Combe with a holistic solution including activation ideas and were able to demonstrate our state of the art digital and data offering. We are thrilled to have won the pitch, and I am very much looking forward to work with Combe and to help them grow their business in the Middle East.”
“We were really impressed with MEC’s understanding of the markets, their insights and the fully integrated solution they presented. We look forward to a long and mutually beneficial relationship with MEC and they will be a valuable partner for Combe as we look to grow our Middle Eastern business,” added Trevor Norman, General Manager of Combe APAC.