New York Festivals AME Awards, that honors the best advertising and marketing effectiveness work has set up its 2018 Grand Jury. The 2018 Grand Jury includes over 107 interactive and multidisciplinary marketers, comprising 38 percent women. AME’s jury consists of CEO’s, Chief Strategy Officers, Planning Directors, Global Brand Managers, and Chief Branding Strategists recruited from 40 countries around the globe.
“The caliber of this year’s Grand Jury is recognized internationally for their strategic expertise and their creative accomplishments. It’s an honor to have these exceptional executives on this year’s jury,” said Michael Demetriades, President of New York Festivals and Executive Director of the AME Awards.
The AME Awards Grand Jury, a collective of executives assembled from five regions, allows all entries to be judged with cultural relevance within their own region by strategists and marketers from that specific market. Regions include North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
Nine jurors are part of the Grand Jury from the Middle East & North Africa region. These include Aakriti Goel, Strategic Planning Manager, FP7, Dubai; Amir Adib, Planning Director, J. Walter Thompson, Egypt; Carl Bou Abdallah, Senior Brand Planner, FP7 (McCann), Lebanon; Ebaa Elmelik, Planning Director, J. Walter Thompson Gulf; Frances Natividad-Bonifacio, Director of Strategy, Serviceplan, Dubai; Jennifer Fischer, Regional Planning Director, Memac Ogilvy & Mather, Dubai; Newton Rebello, Group Account Director, Blue Apple, Dubai; Saurabh Dahiya, Strategy Director, Impact BBDO, Dubai and Vishal Badiani, Strategist & Planning Director, TBWA\RAAD, Dubai.
AME’s Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to account for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions.
“AME’s Jury members will evaluate entries based on four specific criteria, each weighted by importance: challenge/strategy/objectives (20%); creativity (25%), execution (25%) and results/effectiveness (30%), this thorough process assures the most innovative creative work with measurable results are celebrated,” added Mr Demetriades.
The extended deadline to enter the 2018 AME Awards is December 31, 2017.
