The Middle East Public Relations Association (MEPRA) has formed partnerships with the National Media Council (NMC), PRWeek and the Arthur W. Page Society for the fourth Leadership Majlis, a communications conference in Abu Dhabi.
The event, which will be held on May 10, 2018 at Jumeirah at Etihad Towers, is expected to bring together more than 200 senior communication professionals to address the industry’s biggest challenges, trends and opportunities.
As the platinum headline partner, NMC will address communication leaders on its crucial role in the positioning of the UAE. PRWeek and Arthur W. Page Society have returned for the second year.
The conference is also supported by corporate and agency partners including, Jumeirah Group, Etihad Airways, Mubadala, Four Communications Group and Socialeyez.
“The MEPRA Leadership Majlis has always served as a platform for communication professionals to address the industry’s challenges and opportunities, share knowledge and showcase best practices. This year’s event is the most anticipated edition thanks to our headline partnership with the National Media Council and supporting partners,” commented MEPRA Chair, Ray Eglington.
The 2018 MEPRA leadership Majlis will cover the theme ‘Power Forward’, highlighting the power of PR through a mix of presentations, panel discussions and workshops. The speaker list this year includes Mansoor Al Mansoori, Director General, NMC, to discuss ‘The National Media Council and its crucial role in the positioning of the UAE’.
Danny Rogers, Editor-in-Chief PRWeek and Paul Edwards, Arthur W. Page Society will also be speaking at the forum.
“There has never been a more exciting time to be involved in the regional media industry, with the exponential rise of social media and the proliferation of digital devices now changing the way we deliver our messages,” commented Mr Al Mansoori, speaking on his upcoming keynote address.
He explained that to best capitalize on the wealth of opportunities that this new era is throwing up, the industry needs to stop viewing the different strands of communication that function within the media sphere as disparate bodies and instead look at ways of unifying their work.
“We need to create powerful new synergies if we are to better reach out to our audiences and to do this we must find effective ways for devolved media elements to work hand-in-hand for the benefit of all. This is just one of the topics that the NMC will be discussing at the Fourth MEPRA Leadership Majlis,” he said.