With COVID-19 accelerating the shift to mobile and contactless experiences, 84% of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers. This according to findings from the latest research ‘State of Mobile App Strategies in the Middle East’,… Read More
The astounding deals that ecommerce leaders as well as omnichannel retailers offer their customers during November mark the start of another year-end battle for customer dollars and devotion. These mega-offers serve as alternative routes to win over buyers, many of them already fatigued with the… Read More
ALL ADVERTISING, not just advertising made for or by women. The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, boasts a jury for 2022 that includes some of the most respected leaders from the advertising and marketing… Read More
The French pavilion will be hosting 15 French companies specialized in: Animal feed & nutrition, animal health, equipment and innovative solutions for hatchery & laboratory and Efficient egg processing lines, packaging. The national pavilion will showcase the latest French technologies in the livestock industry and… Read More
Officials from Latvia put their best foot forward as they present the country’s growth opportunities at the Dubai Expo 2020 that is off to a phenomenal start After being pushed for a year due to the pandemic, Expo 2020 has got many of its cards… Read More
Emplifi, a unified customer experience (CX) platform, today released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad spend, organic social media brand efforts, and CX trends. According to Emplifi’s most recent data, ad spend on… Read More
With the aim to transform the way Gen Z listens to and discovers new music, Snap Inc. has established a new partnership with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200 million Snapchatters engaging with augmented reality every… Read More
In this month’s episode of Marketplace Middle East, CNN’s Eleni Giokos, Jomana Karadsheh, and Hadas Gold look at how technology and cognitive cities are transforming the region. Giokos presents the show from the annual Future Investment Initiative in Riyadh, Saudi Arabia where global leaders gathered… Read More
The Landmark Group, the region’s leading retail and hospitality conglomerate, today announced that it has flagged off the 12th edition of its annual CSR campaign, Beat Diabetes. The Group is set to host a day-long Beat Diabetes event this year on Friday, 26 November, at… Read More
Continuing to build on its contributions to help reduce our impact on the environment, adidas is uniting people through sport to create change by inviting the city of Dubai to Race for the Deserts on November 27th. The event aims to raise awareness of the… Read More
