After serving for five years, Emma Farmer is stepping down from her role as the Dubai Lynx Festival Director. She has been replaced by Thea Skelton, who has over 13 years of experience in the events industry, including 7 years in various roles across the… Read More
Unilever has added more brands in the digital business awarded to digital marketing agency, Traffic in the Middle East and North Africa (MENA) region. The conglomerate had appointed Traffic two years back to take charge of its digital duties, starting with OMO and Comfort brands. Traffic… Read More
Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the No.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released by WPP and Millward Brown. The brand increased its value 32 percent… Read More
The private sector is Dubai is showing significant growth since last year March, according to the latest Emirates NBD Dubai Economy Tracker Index. The non-oil sector private economy has been seeing a boost since March 2016 when the growth index was recorded at 48.9. However, the… Read More
One of the most common and cross-demographic reasons for using social networks at present is to ‘fill up spare time’. That gives some context for the rising figures seen for average daily time spent on social media and messaging services. Globally, digital consumers say they… Read More
Exponential Interactive, a global provider of digital advertising solutions conducted an analysis of the anonymous online behavior of people residing and working in the Middle East and North Africa (MENA) region, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests… Read More
The boundaries between traditional search engines and social networks have been weakening for some time – with this trend being particularly clear among the youngest age groups. Ask all internet users where they are most likely to go for more information about a product or… Read More
In association with Al Bir Society Jeddah that supports women and empowers productive families in Saudi Arabia, Persil Abaya Shampoo of Henkel launched the second consecutive year of its ‘New Beginnings’ campaign in line with the Holy Month of Ramadan. This campaign financially supports 10… Read More
With its motto to take regional production to new heights, Icflix has launched new drama series for its subscribers this Ramadan. The internet streaming service will be showcasing Layali Al Helmeya season 6, Al Tawarid and Al Arrab – Taht Al Hezam. Layali Al Helmeya… Read More
A recent Hotwire research challenges the traditional marketing assumptions as decision makers reveal what influences them. According to the findings of a joint report from Active’s international network Hotwire and Vanson Bourne, one in four (24 percent) decision makers say Facebook is their preferred social channel… Read More
