Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More
Out beyond ideas of wrongdoing and rightdoing, there is a field… I’ll meet you there. I could not help but think of these words of Persian philosopher Jalal al-Din Muhammad Rumi, when I was going through a JWTIntelligence report on 100 trends that would define 2015. In particular, I was… Read More
The keywords associated with programmatic in its current application are right message to right person at the right time for the right price. For an industry where ‘price’ matters, a lot about programmatic advertising has been confined to its role in efficiency. It would however… Read More
Make a strategic hire in the region, advertising technology company, MediaMath, has appointed Richard Beattie as its Senior Vice President Commercial for EMEA. An entrepreneurial digital marketing professional with over a decade of business leadership experience, Mr Beattie’s last work profile includes developing the marketing and social… Read More
In one of its recent promotions, Starcom MediaVest Group has taken three new GMs for its Starcom Jeddah, MediaVest Riyadh and Starcom Riyadh Office. The three General Managers – Edmond Bouez for Starcom Jeddah, Khaled Abou Sleiman for MediaVest Riyadh and Ziad Sukkariah for Starcom Riyadh… Read More
Havas Media Group has officially launched LuxHub , a global consulting specialist label that delivers media communications and marketing support for both luxury brands and luxury audiences. With its headquarters in Milan, the network already has established centres in London, Paris, New York and Dubai. In the Middle… Read More
As of Tuesday, the #UAECompassion campaign recieved AED 195 million, with the numbers increasing, to support the refugees of Levant who were affected by the winter storm, Huda, in the region, a daily report stated. The #UAE Compassion Campaign also called Tarahamu is an initiative based… Read More
C Squared, organizer of Festival of Media (FOM) in various markets in addition to the global edition, is bringing the media focussed platform to the MENA region. The company has partnered with Dubai based Mediaquest to launch FOM in Dubai. The event will also bring the internationally… Read More
From a cluster format of leadership structure, that reported to John Sheehy, President – Global Operations, Starcom MediaVest Group (SMG), has moved its regional structure back to the conventional APAC, EMEA, LATAM, North America and North Asia regions. As part of these changes, Iain Jacob,… Read More
Digital consumption and the proliferation of social media channels have compelled marketers to focus on enhancing consumer experience to better engage audiences. From the cell phone to the desktop to physically visiting a store, consumers are entering an omnichannel world, expecting a continuity in their experience. According to a recent Forrester Consulting study,… Read More
