Gaming enthusiasts are discovering the joy of playing on Samsung TVs at the new Game Space video gaming lounge at Dubai International (DXB). Samsung Gulf Electronics has partnered with Game Space to equip the one-of-a-kind lounge with 15 Neo QLED 4K Smart TVs, providing an… Read More
Acorn Strategy, a strategy-led integrated marketing, public relations, and digital agency, has annonced that they have won the Canon Middle East account. A press release by Acorn Strategy said, “This win reflects our passion for creating breakthrough communications and our effectiveness in delivering the highest… Read More
Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region. Ms Demet joins after over two decades at WPP where she was a member of GroupM’s global leadership… Read More
Customer engagement remains a primary measure of brand interactions across various channels and touchpoints. Ultimately, it is the superior engagement that translates into a stronger relationship and brand growth. In today’s scenario, a marketer finds various avenues to build that relationship with customers. Be it… Read More
TERRA TECH Ltd. (Terra), a micro-mobility tech start-up will introduce its fleet of electric motorbikes with a swap and drive operations model for the region’s growing business landscape, whilst considering environmental impact. Established in 2021 as Dubai International Financial Centre (DIFC) company by serial entrepreneur… Read More
In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation is launching the first cross-industry coalition to erase the stigma of cancer in the workplace, supported by leading cancer charities and organizations including Memorial Sloan… Read More
Wipro Consumer Care and Lighting, one of the fastest-growing FMCG companies in India, has announced a definitive agreement with Nirapara, a popular traditional food brand. This announcement comes after Wipro’s earlier statement of its foray into the food business in India and international markets. The company aims… Read More
Emirates Refreshments Company (ERC), the Dubai Financial Market-listed beverage company and WOW HYDRATE, the global sports drink brand, have signed a major long-term partnership to produce a range of sports and fitness hydration products in the UAE. The joint venture between ERC and WOW HYDRATE… Read More
After breaking a host of industry records during its 2022 launch, LEAP – the world’s most visionary technology event – returns to Riyadh in February with an even bigger format promising to attract the greatest digital thinkers and doers to empower the entrepreneurs, ignite innovation… Read More
TikTok has announced the launch of the What’s Next Report 2023, the company’s third annual trend forecast. The global report, which includes data from the United Arab Emirates and Saudi Arabia, is designed to help marketers understand how consumer wants and needs will… Read More
