Hills Advertising, Elevision and out of home (OOH) communications agency Posterscope and Blue 449 have partnered in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis.
Project Everyone aims to share the United Nations sustainable development goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
Posterscope is joining forces with agencies and their other media partners across the globe to supply advertising space to display the adverts, which have been designed by Richard Curtis himself, and raise awareness of the initiative. They have engaged with 125 partners to date for the ad to be shown in 450 cities, around 28 different countries in central locations with high footfall including Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur and Times Square in New York. In Dubai, the ad is visible on Sheikh Zayed Road and on screens in busy elevators across the city.
“The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope and Blue 449 have been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for,” commented Richard Curtis, founder of Project Everyone.
“It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in,” added Annie Rickard, Global CEO, Posterscope.
Phil Georgiadis, Chairman at Blue 449 called it an opportunity to demonstrate the power of open source collaboration. “Posterscope has secured through their media owner partners an extraordinary level of exposure for the Global Goals and in the process reminded us all of the broadcast impact of the Outdoor Medium’’.